In 2001-02, Rotary International launched the development of a strategic plan to guide our association as it prepares to enter its second century of service. Working with the consulting firm, Interactive Business Systems, a Strategic Planning Committee appointed by the RI President outlined seven major goals for Rotary. These goals were developed after careful consideration of data collected at the leadership, staff and grassroots levels of the organization as to the important issues and challenges that Rotary faces in the coming decade. Following is a list of the goals:
|Sharpen program focus|
|Select new corporate program focus|
|Refine governance/leadership structure|
|Improve training and education at all levels|
|Expand and integrate membership globally|
|Enhance public image|
Three-year measurable objectives were then developed for each goal. Action teams composed of volunteer leaders and staff members are currently developing and implementing action plans for accomplish these objectives.